ACMC is a marketing consultancy that helps credentialing organizations tell their story, grow their reach, and connect with the communities they serve.

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For the leader who’s ready for:

A marketing strategy that helps your program grow, get noticed, and stay aligned with your mission.

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Messaging that makes the value of your credential clear to candidates, employers, and leadership alike.

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A collaborative partner who knows the credentialing space and brings outside perspective to help you move forward.

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Simple tools and frameworks your team can actually use, without needing a full-time marketing hire.

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It’s time for a consultation.

Support that gets you out of the weeds and focused on the results that matter.

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Content Creation & Distribution, Messaging & Positioning, Comms, Website Strategy & Audits,
Campaign Planning & Execution

EXPERTISE

Small marketing efforts
for a giant impact.

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After seeing so many great credentialing programs struggle to market themselves, I knew there had to be a better way.
That’s why I built ACMC.

I kept hearing the same challenges: scaling pains, unclear value props, and the constant pressure to do more with a small (or non-existent) team. I’ve been in your shoes, and I’m here to make it easier.

About Amanda

SAHM | OWNER | MARKETING STRATEGIST

You should be able to focus on what you do best.
I’ll fill in the marketing gaps with strategy, clarity, and momentum.

With a decade in the credentialing world, I’ve seen the nuances, the pressures, and the opportunities, and I know how to turn business goals into grounded, effective marketing.

Behind the scenes, motherhood led me here. I walked away from my corporate job because I wanted the freedom to be present for my family while still doing work I love. Consulting gives me that balance: mom first, business owner second.

What it’s like to work with me

  • Mike Adams // Director of Communications, American Board of Pediatrics

    I’ve had the pleasure of working with Amanda at two national conferences and staying connected through ongoing collaboration and discussion. I always learn something when I speak with her, and she consistently impresses me with her deep knowledge of marketing and communications.

    Amanda stays on the cutting edge of our field, brings best practices to every conversation, and has a rare blend of intellectual curiosity and practical execution. She is exceptionally well-organized, bright, professional, generous with her insights, and a joy to engage with.

    Amanda is someone you want on your side when excellence matters.

  • Charles Glover // Director, Exam Development, SHRM

    I have known Amanda for over 10 years, from our time together working side by side at Prometric, to joining a client project team she managed, to presenting together at industry conferences, I can say with absolute certainty Amanda is one of the most dedicated and hard-working individuals I have had the opportunity to collaborate with. Amanda is an excellent project manager, very open to collaborating and sharing ideas, working toward the ultimate success of anything and everything she touches. Seeing Amanda moving into the marketing space seems so naturally aligned with her skillset, and her ability to connect with others to create something innovate and unique. She is passionate about her work, and that dedication and passion shows as she always delivers above and beyond what is expected. Anyone would be lucky to work with Amanda!

  • Melissa Nosik // CEO, Competency & Credentialing Institute

    I've had the pleasure of working with Amanda for several years and can't say enough about her dedication and talent in her work. She brings a sharp creative eye, a collaborative spirit, and a refreshing approach to problem-solving. In addition, her ability to think innovatively has made our marketing efforts not only more effective but genuinely enjoyable. Amanda is a true professional—and an absolute joy to work beside!!

Let’s start something great.