Marketing strategist for credentialing organizations, associations, and technology vendors

Client spotlight

Certification Network Group

American Nurses Credentialing Center

American Horticultural Therapy Association

Psychology Credential Center

Test Run

Market authority means the value of your credential is a

no-brainer:

for the candidate seeking a career and the employer seeking a standard.

Available for marketing consulting, freelance, or project-based assignments

Product Marketing

  • Writing program launch plans: marketing strategy, positioning, and rollouts for new credentials

Community Management

  • Overseeing member engagement, community platforms, and ongoing growth and retention strategies

Content Marketing & Copy

  • Creating content calendars, editorial outlines, comm plans (email strategies, newsletter launches, drip campaigns)

Additional Digital Marketing

  • Brand strategy, positioning, website audits and refreshes, webinar hosting, event planning, and more

Marketing a credential (voluntary or required certification, licensure, etc.) is special in its own right. Different than a traditional product, you’re not just selling “something” but a promise of credibility, competence, and future opportunity. This requires a different approach than most marketing agencies are used to.

  • "I've had the pleasure of working with Amanda for several years and can't say enough about her dedication and talent in her work. She brings a sharp creative eye, a collaborative spirit, and a refreshing approach to problem-solving. In addition, her ability to think innovatively has made our marketing efforts [at ATP] not only more effective but genuinely enjoyable. Amanda is a true professional—and an absolute joy to work beside!!"

    Melissa Nosik, Chief Executive Office, Competency & Credentialing Institute (CCI)

  • "Our biggest win was a clear increase in qualified demo requests, which directly translated into new client relationships. The messaging and campaigns Amanda helped us implement created stronger engagement with decision-makers and moved conversations forward faster."

    Dwayne Gray, Founder & CEO, Test Run

  • "We've seen an incredible increase in our social media presence; very engaging posts and return responses with sponsors. She has contributed to a very thoughtful and intentional messaging campaign, which has yielded a great return on our investment."

    Shellie Sims, CNG Sponsorship Chair, Certification Network Group and Director, National Apartment Association

  • "I always learn something when I speak with Amanda, and she consistently impresses me with her deep knowledge of marketing and communications. Amanda stays on the cutting edge of our field, brings best practices to every conversation, and has a rare blend of intellectual curiosity and practical execution. Amanda is someone you want on your side when excellence matters."

    Mike Adams, Director of Communications, American Board of Pediatrics (ABP)

  • "I can say with absolute certainty Amanda is one of the most dedicated and hard-working individuals I have had the opportunity to collaborate with. Amanda is an excellent project manager, very open to collaborating and sharing ideas, working toward the ultimate success of anything and everything she touches."

    Charles Glover, Senior Director, Professional Development Products, Society for Human Resource Management (SHRM)

Connect with Amanda

Most marketing consultants know marketing. Amanda knows credentialing too. That combination is rare, and it's what organizations in our industry need to get things done. If you're ready to put pencil to paper, reach your goals, and, most importantly, feel supported in your marketing, you're in the right place.

Skip the form and select a time on my calendar.

About Amanda