Common sense
marketing
Marketing is a massive umbrella. When you’re responsible for everything from pipeline growth to website updates without a specialized partner, it’s easy to become reactive. You shouldn't have to choose between feeling overwhelmed or hand-holding a generalist agency.
ACMC was founded to change that dynamic. Amanda steps in as an extension of your team, fluent in the language of certification and ready to lead. The mission is simple: to take the weight of "how" off your shoulders so you can focus on the "why" of your program.
A WELCOME FROM OWNER, AMANDA CROWLEY
“Market authority means the value of your credential is a no-brainer: for the candidate seeking a career and the employer seeking a standard.”
Amanda here. I built ACMC because I saw too many great testing leaders struggling with marketing. It isn’t their area of expertise, and it shouldn't have to be. I’ve been where you are: navigating scaling hurdles and trying to prove program value. I started my career in account management, partnering with test programs across every vertical, managing a $17M ARR portfolio. I’ve seen it all, from 10,000-candidate paper administrations to complex scoring rollouts.
Credentialing is what I know; marketing is what I love. In our first year alone, ACMC led a product strategy that boosted demos by 2,000% in six months and built a 50-page master strategy for a national nonprofit. From medical recertification launches to website audits that lifted conversions, my work reduces time-to-market because I carry the industry knowledge needed to execute immediately. Welcome to ACMC, let’s get to work!
Motivated by
motherhood
ACMC is a family owned business. Amanda believes that deep ambition and motherhood can co-exist. Most days you’ll find her balancing strategic work with toddler snacks. By running a flexible, lean consultancy, Amanda is able to give her clients high level expertise without the agency overhead. By prioritizing motherhood, Amanda aims to change the narrative of what "working Mom" looks like, one successful project at a time.
at the core
With a B.S. in Digital Audiences from Arizona State University and over a decade of dedicated experience in the credentialing world, Amanda approaches every project with a simple belief: that marketing should be as intentional and human-centered as the professional journeys we support.
trusted voice
Amanda is deeply committed to the credentialing community, sharing insights at events like the I.C.E. Exchange, ATP’s Innovations in Testing, and the IT Certification Council. Whether she’s speaking on modern marketing, DEI, or AI, her goal is always the same: to provide actionable information that non-marketers can use to elevate their offerings and build a brand that truly reflects their value.
deeply embedded
Having served as the Marketing Chair for the ATP Conference in 2024 and 2025 and volunteered on the I.C.E. Publication & Editorial Committee, Amanda is dedicated to shaping the future of credentialing. Her current role on the NISM/OMCP Advisory Board allows her to stay at the forefront of digital standards, ensuring she can bring the most relevant insights back to the organizations she supports.
Work with
Amanda
If you’re looking to make marketing work inside a complex organization, planning an upcoming product launch, or auditing your candidate user journey: we’d love to hear what’s going on.