Intro to ACMC, credentialing marketing, & the relation to Obi-Wan Kenobi
I was flattered to be featured on the Assessment Systems webinar series. Nathan Thompson, CEO of ASC, invited me to talk about credentialing marketing. We tackled some of the most common questions we hear:
How do most credentialing orgs approach marketing, and how can they do it better?
What does it really mean to treat a credential like a product, and how should that change the way we market it?
Where do most organizations get stuck when trying to prove ROI from their marketing efforts?
How can orgs improve communication with candidates?
What are some easy lifts or changes programs can make immediately?
What are common marketing pitfalls?
As for Obi-Wan Kenobi (spoiler alert, around ~46 minutes in) he’s the guide, not the hero. Watch along so you're in on the joke, get some details on how ACMC got started, and much more.
Thanks for joining us,
Amanda