LinkedIn AI inception + a marketing prediction
Incoming rant on AI for copywriting.
As I’m creating my website the marketer in me knows a blog is good for SEO (though arguably it’s harder and harder to rank for anything organically these days… but I digress). The millennial in me though? She wants to launch a Tumblr-style blog that goes heavy on fandom culture, individualism, and multimedia content. Doesn’t that sound so much more fun? Which brings me to the topic of this first blog. Something that’s been itching right beneath the surface: I can’t stand LinkedIn anymore. There, I said it.
That might surprise some of my past colleagues. I can remember a time in 2019 when I started posting on LinkedIn and getting internal attention for it (at a large testing organization) as a novel concept to connect more with clients. But LinkedIn is so different now than it was pre-pandemic. Now? I open LinkedIn and it’s a “thought leadership” post generated by AI. I keep scrolling, and it’s the same post reshared by someone else with an AI caption! Plus the automated AI comments. Where does it end?
Marketing for non robots.
There are ways to use AI for copy. I’m not hating on that. But it’s important to incorporate these elements of truth. I truly believe authenticity is back, baby. Not that it ever really left. Here’s a few ways to implement authenticity:
Have an opinion. Write POV pieces. Say something on the soapbox. Be different, because it’s way more interesting and conversational than the generic mishmash of AI.
Stand out with a strong brand. Brand is earned, it’s your reputation, and it’s something you can’t just get by using AI. It’s the good karma of the business world.
Tell a story. A problem-solution-outcome. Give it a good hook and write it down like you’re talking to a friend at a bar. If you wouldn’t shout it, don’t write it.
What Tumblr reminds me.
I’m writing this because too many people think AI will save them time but forget that marketing is about real people, real connections, and real trust. When you generate copy from a tool that’s literally built to be predictable, everything looks the same. Remember your audience and purpose first, then let AI help fill in the gaps as needed.
Remember, AI can help with speed and structure, but it can’t replace the human perspective that makes you, you.
Amanda