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FREELANCE | FRACTIONAL

Lending an extra hand for your credentialing program

You don't always need a full strategic overhaul. Sometimes you just need someone who understands the industry and understands marketing to step in and execute.

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WORKING TOGETHER ON…

Support for your day to day

  • Messaging & Positioning: clarifying what sets you apart and build a story that resonates with your candidates.

  • Communications: drafting everything from email campaigns and announcements to ghostwritten LinkedIn posts that reflects who you are and what you stand for.

  • Content Strategy: building content that supports your sales and pipeline goals and speaks the specific language of your audience.

  • Website Audits & Support: checking your site for clarity and flow to find exactly where you are losing potential test takers; handling the actual website updates as needed so your copy and strategy stay aligned without adding to your to-do list. Handling miscellaneous website needs like ad-hoc updates, association management system clean up, and more.

  • Campaign Planning: turning ideas into priority driven plans and managing the timelines with a project-management leadership style so nothing gets left behind.

  • "We've seen an incredible increase in our social media presence; very engaging posts and return responses with sponsors. She has contributed to a very thoughtful and intentional messaging campaign, which has yielded a great return on our investment."

    Shellie Sims, Sponsorship Chair, Certification Network Group

Client spotlight

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Certification Network Group (CNG)

EVENT & COMMUNITY MANAGEMENT, WEBSITE MAINTENANCE, SOCIAL MEDIA

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American Horticultural Therapy Association

CONSULTING, COPYWRITING, WEBSITE AUDIT, EVENT MARKETING, CERTIFICATION LAUNCH

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Black and white logo of the American Nurses Credentialing Center certification with a stylized flower and text.

American Nurses Credentialing Center (ANCC)

PRODUCT MARKETING, SPECIAL PROJECTS, CONSULTING

Frequently asked questions

  • ACMC works with credentialing organizations, membership associations, and technology vendors. Whether you offer certification exams or provide the assessment tech behind them, Amanda is here to help.

  • Partnerships happen through 1:1 consulting, project-based work, or monthly support. Every engagement starts by getting aligned on goals and building a plan that fits the organization's bandwidth.

  • Consulting starts at $130 per hour. Monthly support packages begin at $1,500 depending on the level of effort needed. Project-based work is priced custom to the specific scope and goals of the project.

  • No. ACMC is a consultancy. It’s just Amanda. She brings over a decade of industry knowledge and hands-on marketing expertise without the overhead or layers of a traditional agency. Clients always work directly with her.

  • Rarely. Amanda uses AI tools to tighten language or editing support but never to replace human strategy. She follows each organization’s policies and always prioritizes responsible use.

  • ACMC does not handle ad management for Google or social media. Amanda also does not provide intricate design work like logos or complex web development.

Amanda Crowley Owner ACMC

Work with Amanda

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By working directly with Amanda, you get a decade of industry experience without the overhead or the learning curve. She fills the gaps in your process and handles the works you need supported without hand holding.