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FREELANCE | FRACTIONAL

Lending an extra hand for your credentialing program

You don't always need a full strategic overhaul. Sometimes you just need someone who understands the industry and understands marketing to step in and execute.

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WORKING TOGETHER ON…

Support for your day to day

  • Messaging & Positioning: clarifying what sets you apart and build a story that resonates with your candidates.

  • Communications: drafting everything from email campaigns and announcements to ghostwritten LinkedIn posts that reflect tone of voice.

  • Content Strategy: building content that supports your sales and pipeline goals and speaks the specific language of the testing industry.

  • Website Audits & Support: checking your site for clarity and flow to find exactly where you are losing potential test takers; handling the actual website updates as needed so your copy and strategy stay aligned without adding to your to-do list..

  • Campaign Planning: turning ideas into priority driven plans and managing the timelines so nothing gets left behind.

  • Strategic Alignment: ensuring messaging is consistent so every team member is on the same page.

  • "We've seen an incredible increase in our social media presence; very engaging posts and return responses with sponsors. She has contributed to a very thoughtful and intentional messaging campaign, which has yielded a great return on our investment."

    Shellie Sims, Sponsorship Chair, Certification Network Group

Spotlight clients

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CNG ACMC Sample Marketing Creative

Certification Network Group (CNG)

EVENT & COMMUNITY MANAGEMENT, WEBSITE MAINTENANCE, SOCIAL MEDIA

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American Horticultural Therapy Association

CONSULTING, COPYWRITING, WEBSITE AUDIT, EVENT MARKETING, CERTIFICATION LAUNCH

Frequently asked questions

  • ACMC works with credentialing organizations, membership associations, and technology vendors. Whether you offer certification exams or provide the assessment tech behind them, Amanda is here to help.

  • Partnerships happen through 1:1 consulting, project-based work, or monthly support. Every engagement starts by getting aligned on goals and building a plan that fits the organization's bandwidth.

  • Consulting starts at $130 per hour. Monthly support packages begin at $1,500 depending on the level of effort needed. Project-based work is priced custom to the specific scope and goals of the project.

  • No. ACMC is a consultancy. It’s just Amanda. She brings over a decade of industry knowledge and hands-on marketing expertise without the overhead or layers of a traditional agency. Clients always work directly with her.

  • Rarely. Amanda uses AI tools to tighten language or editing support but never to replace human strategy. She follows each organization’s policies and always prioritizes responsible use.

  • ACMC does not handle ad management for Google or social media. Amanda also does not provide intricate design work like logos or complex web development.

Amanda Crowley Owner ACMC

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Amanda

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By working directly with Amanda, you get a decade of industry experience without the overhead or the learning curve. She fills the gaps in your process and handles the works you need supported without hand holding.